The process began with early research and testing in movement and design, which eventually evolved into perfecting unique glitchy motion graphics and a distinctive 'Forest 404' error message box branded with the BBC Sounds logo. These elements were incorporated to enhance the innovative visual aspect and capture the audience's interest. The campaign made a significant impact, as the complete advertisement was broadcast during peak hours on BBC1. Additionally, the out-of-home campaign gained widespread visibility across more than 20 London stations, effectively encouraging people to sign up for BBC Sounds and download the podcast. Furthermore, content on Instagram and Snapchat initiated additional discussions across various social media platforms.
Creative Concept: BBC Creative
Visual design: Lee Levy & Elliot McIntosh
Motion: Oskars Lelis & Danny Midwinter
Film footage: BBC archive
Agency: Stereo Creative