'Beat the Quit' embodied the fear and apprehension that arises during winter training. We developed, composed, visually directed, and executed a comprehensive campaign to spread our winter mantra effectively.
The campaign was launched in late September, featuring complete domination of the Tottenham Court Road flagship location and a prominent presence on on-demand TV. The campaign was also bolstered by social media activities and participation from sports influencers, extending its impact and motivating athletes worldwide to overcome challenges and "Beat the Quit."
Agency: Stereo Creative
Motion design: Oskars Lelis, Danny Midwinter