Nike. React Element 55
I collaborated with Nike to contribute to the realization of the React Element 55 shoe campaign. Together with Nike EMEA Brand Design and the conceptual 3D agency SelamX, we embraced the theme of 'sci-fi wonder.
We enhanced the design by incorporating bespoke illustrations and animations, ensuring a seamless and unified experience across various digital platforms. The result was a comprehensive concept development and design spanning the entire Nike digital landscape. This encompassed a full inline nike.com and Nike By You homepage takeover, product landing pages, emails, app content, and social media posts - all aimed at amplifying the campaign's visual impact.
Credits:
Creative direction: Keith Hawkins @ Nike EMEA Brand Design
Athlete photography: Meinke Klein
Visual design & art direction: Lee Levy & Louis White & Rafael Nahun
Motion design: Oskars Lelis
3D Visuals & Animation: Selam X
Agency: Stereo Creative
